Editorial, lifestyle photography and why you should be using it.
The concept of editorial/lifestyle photography is to capture the natural ambience and portray this to anyone on the outside looking in. With our lives becoming increasingly virtual with websites and social media platforms to interact on, we need to make our online presence more personable, one way of achieving this is by implementing images.
As you're no doubt aware, there are numerous online stock photo sites offering to sell you stock photos. Many of which at first glance look the part, but they fall short in a number of ways.
Firstly, these are stock images and as such are available for anyone to buy (including your competitors), besides, you want to stand out from the crowd, don't you? Oh sure you may be able to buy a stock photo for exclusive use, but the price will sufficiently scare you enough that you'll want to get in touch to arrange your own editorial shoot!
Secondly, the whole point of your online presence is to connect with existing and potential clients. Nothing builds confidence like being able to see pictures of your team in their environment. Not forgetting, the overly white toothed model featuring photos are becoming dated and people know they're stock photos and simply don't connect with them.
Many believe their work environment will not convey well in images or video, this is simply not the case. Sure if you work for a blue chip company or multinational giant such as Google or Apple then your work environment will be amazing and as such this should carry over very easily into visual representations of such.
However, most of us don't work in places like this and the point is not to make everything look perfect, shiny and new, the objective is to convey the 'real'. It's the job of the photographer to do this in a way that's visually appealing and to find the small details, making who you are and what you do unique.
The following images are a small selection captured during a recent commission for an editorial style shoot. Based in the offices of Sterling Finance (UK) Ltd, a chartered certified accountant based in Ashton Under Lyne, Greater Manchester.
If you are in the market for an accountant why not get in touch with Sterling Finance for a FREE consultation & advice.
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